CASE STUDY: SOUTH WEST JAPAN FESTIVAL
The City of Bunbury is a proud Sister City of Setagaya in Japan. Each year to celebrate this relationship, Your Turn Events holds a city-wide festival, including events, activities, the iconic Matsuri Day, and the newly introduced Floating Lantern Ceremony.
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Yellow Digital joined the team in 2022 as Marketing Manager and Designer, and has helped solidify the SWJF brand in the South West and expand into Perth and the Great Southern region as well.
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This event is always a great collaboration between local businesses and community groups, and spreading the music, art and culture of Japan throughout the South West is a fantastic way to keep our Sister Cities relationship alive and thriving!
MARKETING TO DATE
Social Media management
The South West Japan Festival has had it's biggest two years yet, attracting audiences from as far as GinGin in 2022 and Augusta in 2023. It is incredibly popular with the Japanese students of Perth as well, who are always excited to interact with the Festival!
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My role was to expand the reach of the Festival, and to create all visual communications for both print and online.
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Yellow Digital has also jumped on board as a Sponsor for the past two years, creating a website for the Festival for free, and running social media and photography at all events.
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Meta Ad Campaigns
Website creation + management
Posters, flyers, postcards, bookmarks
T-shirt designs
Event setup assistance
Event photography
Press releases
Billboard design
Instagram Stories at events
+ more!
ONE CENTRALISED POINT OF INFORMATION FOR FESTIVAL GOERS...
When Yellow came on board, there were a few different platforms being used for communications, ticket sales and event information. In 2023, Yellow sponsored the design and creation of a NEW website, which combined all of this information into one easy to find location.
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This also helped with their vision of creating a more environmentally conscious event, by adding the option for festival goers to download an online program and reducing paper wastage from printing.
HOW YELLOW HELPS THE SWJF EACH YEAR:
CLIENT
